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This tutorial focuses on helping app developers understand the different advertising formats available in Google AdMob and how to choose the right option for their app. The main idea is simple: the ad format you select directly affects how ads appear to users and how they experience your app. By understanding the strengths of each format and testing them properly, you can balance revenue generation with a positive user experience.
AdMob currently offers four main ad formats: banner, interstitial, rewarded, and native ads. Each format serves a different purpose and fits different app designs. Banner ads are small, rectangular ads that take up a fixed area of the screen, usually at the top or bottom. They refresh automatically after a set time, which means users may see new ads if they stay on the same screen. Because banners are easy to implement and don’t interrupt the app flow too much, they are often a good starting point for developers who are new to app monetization.
Within banner ads, adaptive anchor banners are especially worth considering. Unlike older fixed-size or smart banners, adaptive banners automatically adjust their height and aspect ratio to fit the user’s device. This helps prevent ads from looking too small on large screens or too large on smaller ones, creating a more consistent and professional appearance across devices.
Interstitial ads are full-screen ads that temporarily cover the entire app interface. These work best when shown at natural transition points, such as after completing a game level or during a loading screen. When placed thoughtfully, interstitials can generate strong revenue without frustrating users, especially if the timing feels logical and expected.
Rewarded ads take a more user-friendly approach by offering something in return for watching or interacting with an ad. In many apps—especially games—users may earn rewards like extra lives, coins, or second chances by choosing to view an ad. Because the interaction is optional and reward-based, this format often leads to higher engagement and user satisfaction.
Native ads are the most flexible option. They are designed to blend seamlessly into the app’s layout and match its overall look and feel. This customization allows ads to feel like a natural part of the content rather than a disruption. Native ads are often preferred for apps that prioritize long-term engagement and a polished user experience.
In addition to ad formats, AdMob supports different ad types, including text and image ads, rich media, interactive ads, and video ads. Not every format supports every type. For example, banners can display text, images, and video but don’t support interactive ads. Interstitial ads support all ad types, while rewarded ads are limited to video and interactive content. Native ads typically support image and video formats.
Choosing the best ad format depends on several factors. You should consider how well the ad fits into your app’s layout, how it performs during testing (both in terms of revenue and user retention), and whether it enhances or disrupts the overall experience. Technical complexity also matters—simpler formats like banners are easier to start with, while native ads require more design effort.
Testing is essential. By experimenting with different formats, placements, and timing, you can learn what works best for your specific app and audience. Most importantly, always keep the user experience in mind. Ads that feel intrusive may increase short-term revenue but can harm long-term retention. Thoughtfully placed ads that respect the user’s flow tend to perform better over time.
In short, successful app monetization with AdMob is about choosing the right ad formats, placing them strategically, and continuously testing to find the best balance between earnings and user satisfaction.
Hello friends! In today’s video, we’re going to
understand the difference between Google AdSense,
Google AdMob, and Google Ad Manager, because
many people get confused about what each of these
platforms actually does and who they are meant for.
Let’s start with Google AdMob. AdMob is mainly
used for mobile applications. You may have noticed
that when you download and use apps from the Play
Store—or even apps installed from outside the Play
Store—you often see ads inside them. Those in-app
ads are usually served through Google AdMob.
Developers who build Android or iOS apps use AdMob
to monetize their apps and earn revenue from users.
So, if you’re someone who develops mobile apps and
wants to earn money by showing ads inside those apps,
AdMob is the right platform for you.
Now, if you don’t build apps and instead work with
websites, then Google AdSense comes into the
picture. AdSense is designed for bloggers, website
owners, and content creators. If you have a blog, an
informational website, or a YouTube channel, AdSense
allows you to earn money by displaying ads on your
content. It works on a revenue-sharing model, meaning
you earn a percentage of the revenue generated when
visitors see or click on ads shown on your site.
However, there’s an important limitation with
AdSense. When you use AdSense directly on your
website, Google has rules that usually prevent you
from using other ad networks alongside it. That means
your ads are mostly limited to Google’s own network.
This is where Google Ad Manager becomes useful.
Google Ad Manager is a more advanced platform that
gives you greater control over ad delivery. With Ad
Manager, you’re not limited to just AdSense—you can
use multiple ad networks at the same time, run
sponsored ads, and manage direct deals with
advertisers. Large websites, such as news portals like
NDTV, often use Google Ad Manager instead of plain
AdSense. On such sites, you may still see “Ads by
Google,” but at the same time, you’ll also notice
sponsored ads or ads coming from other networks.
This flexibility is possible because Ad Manager acts as
a central system that manages and prioritizes different
ad sources.
Many people believe that using Google Ad Manager
automatically improves ad quality or earnings, but
that’s actually a misunderstanding. In reality, ad
performance depends mainly on your content
quality, audience, and traffic, not just the platform
you use. Whether you use AdSense or Ad Manager,
good content and engaged users matter the most.
So, how should you choose? If you create mobile
apps, AdMob is the right choice. If you run a blog,
website, or YouTube channel, AdSense is usually the
best place to start. And if you manage a large website
and want more control, flexibility, and access to
multiple ad networks, then Google Ad Manager is the
better option.
That’s the explanation for today on the difference
between Google AdSense, Google AdMob, and Google
Ad Manager. I hope this helped you understand which
platform suits your needs best. If you have any
questions, feel free to leave a comment or reach out.
Thanks for reading,I wish you success in your projects!
When comparing Google AdMob and
Google AdSense, the first thing to understand is that
they are built for very different purposes, even though
both are advertising platforms from Google. AdMob is
designed specifically for mobile apps. If you’re
developing an Android or iOS app and want to
earn money by showing ads inside that app, AdMob
is the platform created for that exact use case.
AdSense, on the other hand, is more creator-focused.
It’s aimed at bloggers, website owners, and content
creators who want to monetize web traffic through ads
placed on websites or YouTube channels.
AdMob’s biggest strength is its revenue potential when
used correctly. Apps with a large and active user base
can generate significant income, especially if users
spend a lot of time inside the app and see ads
frequently. AdMob also offers detailed targeting
options, which helps advertisers reach users who are
more likely to interact with ads. Another advantage is
how well AdMob integrates with other Google tools
like Firebase, Google Analytics, and Google Ads. This
makes it easier to track user behavior, optimize ad
placements, and improve overall monetization. For
developers who are already using Google’s ecosystem,
setting up AdMob is usually straightforward.
However, AdMob does have clear limitations. It only
works for mobile apps. If you’re running a website,
blog, or any kind of web-based platform, AdMob
simply isn’t an option. This makes the choice very
clear for many people: if your product is an app,
AdMob fits; if it’s a website, you need something else.
That’s where Google AdSense comes in. AdSense is
built for websites and content platforms. It allows
publishers to earn money by displaying ads on blogs,
informational websites, and YouTube channels. The
system works on a revenue-sharing model, meaning
you earn a portion of the income generated when users
view or click on ads. AdSense also offers a variety of
ad formats, giving creators flexibility in how ads are
displayed and how they fit into their content.
The trade-off with AdSense is that revenue potential is
often lower compared to AdMob, especially for smaller
sites or websites with low traffic. This isn’t unique to
AdSense—any ad network depends heavily on
audience size and engagement. Without consistent
traffic, earnings will naturally be limited. Still, for
content creators and bloggers, AdSense remains one of
the simplest and most accessible ways to start monetizing a website.
Choosing between AdMob and AdSense ultimately
depends on what you’re building. If you’re creating a
mobile app and want to monetize user activity inside
the app, AdMob is the clear choice. If you’re running a
blog, a content-driven website, or a YouTube channel,
AdSense is the platform designed for you.
Understanding this distinction upfront saves time and
helps you focus on the tool that actually matches your
goals.
Tip: For external links, consider setting them to open
in a new tab.
This guide explains how to prepare your Google AdMob account so you can start receiving payments. Before any money can be sent, there are a few important requirements and steps you need to complete. The process is straightforward, but it’s important to understand it properly to avoid delays later on.
To begin with, AdMob uses several revenue thresholds that determine when certain actions become available or required. These thresholds depend on the currency and country associated with your account, so the exact values may vary. Some of them simply unlock features, while others require you to actively provide information or verification.
The first threshold allows you to choose a payment method. Once your earnings reach this point, you can select how you want to be paid, such as bank transfer, wire transfer, or other options depending on your location. The second threshold is related to identity verification. In some regions, Google needs to confirm who you are by collecting personal details like your name, address, and date of birth, and in certain cases, uploading an official ID document.
The third threshold focuses on address verification. When your earnings reach this level, Google sends a PIN code by mail to the payment address you provided. You must enter this PIN into your AdMob account to confirm that your address is correct. The fourth is the payment threshold, which determines when you’re actually eligible to receive money. Once your verified balance passes this amount, payments can be issued. Finally, there is a cancellation threshold. If you ever close your account and your remaining balance is above this limit, you’ll receive a final payout after all other requirements have been met.
After understanding the thresholds, the next part is completing the five practical steps required to receive your first payment. The first step is selecting your payment method. This is done inside your AdMob account under the Payments section, where you choose how you want to be paid and save your preferences.
The second step involves tax information. Depending on your country, you may be required to submit tax details. This is handled directly inside the AdMob dashboard, where Google provides guidance to help you choose and complete the correct tax form. Not all publishers are required to do this, but if it applies to you, it’s a mandatory step.
The third step is identity verification. If AdMob requests it, you’ll see a notification asking you to upload documents to confirm your identity. This helps ensure payments are sent securely and to the correct person.
Next comes address and payee verification. Once your earnings are high enough, AdMob sends a PIN code by regular mail to your address. This usually takes a few weeks. You must enter this code in your account before payments can be released. In some countries, phone number verification may also be required, where you confirm a code during a scheduled call.
The final step is simply earning enough to pass the payment threshold. AdMob operates on a monthly payment cycle. Your earnings are finalized at the start of each month, and if your balance is above the threshold and there are no issues on your account, payments are typically sent between the 21st and 26th of that month.
If you ever have questions—such as why a payment hasn’t arrived yet, the difference between estimated and finalized earnings, or issues with verification—AdMob provides detailed payment FAQs and help resources. Following these steps carefully ensures your account is fully set up and ready to receive payments smoothly, without unnecessary delays.
This AdMob tutorial explains how to add an app to your AdMob account, which is the first essential step to start earning money from ads. An important point is that you can add both published and unpublished apps. If you register an app as unpublished, you can later link it to its official store page at any time. The tutorial is structured around three main parts:
Scenario 1: Your app is already published (Google Play or App Store)
First, sign in to your AdMob account at apps.admob.com. From the left sidebar, click Apps, then select the blue Add App button. A dialog will ask whether your app is published on Google Play or the App Store—here you choose Yes. Enter your app’s name, click Search, find your app in the results, and click Add next to it. With that, your app is successfully added to your AdMob account.
After adding the app, the next step is creating an Ad Unit, which is the placement inside your app where ads appear. Click Create Ad Unit, choose one of the available ad formats—Banner, Interstitial, Rewarded, or Native—then give the ad unit a clear, recognizable name and click Create Ad Unit. AdMob will then show you instructions on how to integrate the ad unit into your app, and you can also email these instructions to yourself or a teammate. Before showing real ads, it’s strongly recommended to test everything using test ads.
Scenario 2: Your app is not published yet
Even if your app hasn’t been released on an app store, you can still add it to AdMob to prepare and test ads. The process is very similar: sign in to AdMob, go to Apps, click Add App, and this time answer No when asked if the app is published. You’ll then provide basic details such as the app name and platform (Android or iOS) and click Add. After that, you can create ad units in exactly the same way as with a published app.
If you later publish the app and want to link the previously unpublished entry to its store listing, go to Apps, select the unpublished app, open App Settings, and edit the App name & store link section using the pencil icon. Choose to link the app to Google Play or the App Store, search for the app by name, select it from the results, and confirm by clicking Link App. Keep in mind that newly published apps may take a few days to appear in search results, and this linking action cannot be undone—so accuracy is important.
Scenario 3: Creating an ad unit for an app already in your account
To add another ad unit to an app you’ve already set up, sign in to AdMob, select the app under Apps, go to Ad Units, and click Get Started (or Add Ad Unit if you already have some). Choose the ad format, name the unit, and click Create Ad Unit. As before, AdMob provides integration instructions, and you should test the setup with test ads before going live.
In closing, the tutorial emphasizes reviewing additional resources for best results and following the AdMob channel for more tips and strategies to improve app monetization.