1️⃣ What is WordPress?

WordPress (WP) is a Content Management System

(CMS) that allows you to build:

• Company websites

• Blogs

• Landing pages

• Online stores

You can create and manage content without heavy

coding, while still allowing full customization if

needed.

Today, over 40% of all websites are built with WordPress.

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2️⃣ Two ways to use WordPress

WordPress can be run in two main ways:

• Local (on your own computer)

• Hosted (on an internet server / hosting provider)

Each serves a different purpose.

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3️⃣ Local WordPress (Local environment)

How it works

You install WordPress on your computer using tools like:

• Local WP

• XAMPP

• MAMP

The site runs offline and is visible only to you.

✅ Advantages

• Fast development and testing

• No hosting cost

• Very safe (not publicly accessible)

• Ideal for learning and development

❌ Disadvantages

• Not accessible online

• Customers and AI cannot see it

• Not suitable for marketing or sales

Real-life analogy:

Like designing a shop inside a warehouse — functional, but invisible to the public.

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4️⃣ Hosted WordPress (Live website)

How it works

• Purchase a hosting plan

• Install WordPress on a domain

• Website is accessible on the internet

✅ Advantages

• Publicly accessible

• Can be indexed by Google and understood by AI

• Suitable for branding, trust, and sales

• Enables SEO and discoverability

❌ Disadvantages

• Hosting costs

• Requires maintenance (updates, security, backups)

• Performance depends on hosting quality

Real-life analogy:

Like opening a shop on a busy street with a clear sign.

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5️⃣ Quick comparison

Feature Local WP Hosted WP

Online access ❌ ✅

Development & testing ✅ ⚠️

Customer visibility ❌ ✅

AI discoverability ❌ ✅

Cost ❌ ✅

Security High Hosting-dependent

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6️⃣ Best practice (recommended)

A hybrid approach works best:

1. Build and test locally

2. Publish on hosting

3. Add clear content and FAQs for AI

4. Optimize and scale over time

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7️⃣ One-sentence takeaway

Local WordPress is for building;

Hosted WordPress is for visibility, trust, and AI recognition.

If you want, I can:

• Refine this text for your website

• Provide a German version

• Recommend the best hosting type for your case