When building a WordPress marketing website, the

goal is usually to keep things simple while still leaving

room for growth, analytics, and monetization. A

popular choice for this kind of setup is Enfold.

Although Enfold is technically a theme, it behaves like

a full framework and is widely used for business and

commercial websites. It offers built-in layout tools,

performance optimizations, and strong compatibility

with analytics and e-commerce features. For many

companies, Enfold makes it easier to present products,

highlight qualifications, and structure content clearly

without relying on dozens of extra plugins.

For payments and online selling, WooCommerce is the

standard solution. It allows businesses to sell products

or services, manage orders, and handle payments

directly inside WordPress. WooCommerce works

smoothly with Enfold and can also be combined with

Elementor to simplify page building. Elementor’s

visual drag-and-drop editor makes designing product

pages, landing pages, and comparison sections much

easier, especially for non-technical teams. Together,

WooCommerce and Elementor reduce development

friction and make ongoing updates faster and more

manageable.

On the monetization side, many websites also rely on

advertising. Google AdSense is commonly used on

content-driven pages to generate passive revenue

through display ads, particularly in blogs and

informational sections. For mobile apps connected to

the same business or brand, Google AdMob serves a

similar purpose by enabling in-app advertising and

monetization. While ads are not always suitable for

purely corporate or product-focused pages, they can be

effective when used carefully in educational or high-

traffic areas.

An important but often overlooked step in this setup is

organizing navigation through the menu system. By

going to Appearance → Menus in WordPress, you

can manually add Posts (such as blog categories or

specific articles) to the main menu structure alongside

Pages like Products or Services. This helps visitors

easily discover content, improves internal linking for

SEO, and creates a clearer user journey between

informational posts and commercial pages. For

marketing websites, adding Posts to the menu ensures

that valuable content supports product pages instead of

being hidden away.

Overall, this combination—Enfold for structure,

WooCommerce for payments, Elementor for ease of

design, AdSense or AdMob for monetization, and a

well-organized menu structure—creates a flexible

WordPress ecosystem. It allows businesses to present

products professionally, guide users through content,

manage commerce efficiently, analyze performance,

and scale their digital presence without

overcomplicating the system.